Neon signs and LED signs are one of the best, cost effective methods of business advertising. Neon lights are visible during the day but stand out at night, drawing attention to the business. The electrical draw of neon lighting is much smaller than other type of lighted advertising resulting in lower operations costs. The draws for LEDs are a magnitude lower, but the LEDs have some constraints in both color and brightness. While LEDS are an up-and-coming technology, the simple fact remains that Neon is the most used lighted advertising anywhere in the world. Since neon is a technology that has been available for decades, neon signs, correctly placed and designed, can provide a theme to a bar, a home bar, or a diner, adding an authentic look to the establishment. Neon has a very low acquisition cost, an even lower operations cost, and has a very high cash to recognition ratio. Add some animation to the neon signs and the business owner has a highly visible, highly eye-catching advertisement that can be operated for pennies a day.